Perfect copywriting is not just about who you are but also about the audience you’re talking to. What you have to say only matters if you say it in the way that resonates with them.
It is not just about who you are but also whom you’re talking to. What you have to say only matters if you say it in the right way. We seek out an authentic voice that will believably connect you with your audience, and use the carefully crafted language and tone to help you stand out.
Brand Tone of Voice
This is the foundation of your brand. It represents the brand personality and defines how you communicate with your target. We create the tone of voice that is right for you and apply it consistently through all your communications.
It isn’t easy to come up with the key phrase which aims to capture your brand and your promise while also clicking with your target audience. Our copywriters are skilled in using simple, focused phrases to achieve exactly that.
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” said Howard Gossage. We agree. An ad should never feel like an ad. It should be written as content that is relevant and inspiring to your target.
Stating pure facts alone is not effective writing. No matter how technical the content is, it still needs to contain emotion, pique interest, inspire thought, connect with visual imagery, and make a promise to your audience.
Your website is the face of your brand and it needs to showcase your brand personality. We use your tone of voice to share information and tell your story in a way that emotionally resonates with your target and compels them to act.
Social Media & Blogs
Here is where it gets real. We use these platforms to engage with your audience rather than talk at them, which also gives us a great insight on who they are and what they’re looking for. After all, your interest in them is genuine. We make sure they feel this.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
We can’t say it enough - it’s all about inspiring emotion. Emotion is what moves people to act. However, a good copy should also logically justify everything you are asking of your audience. The right blend of emotion and logic is the key to convincing writing.
We are writing for your customer. Instead of thinking about how to make yourself look clever and sound great, the goal is to make them feel clever and great. We respect their intelligence and time so we communicate simply, clearly, and above all, relevantly.