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Client:

PETROLCOM Oil & Gas Services

Category:

Web Design & Development, SEO

Industry:

Oil & Gas

About the Project

PETROLCOM needed a brand new website that would further its business objectives. As a company who supplies top-quality global oil & gas equipment, they were working with a great deal of data and technical product information. The website was not only going to represent them but also their manufacturers, who are some of the world’s biggest players in the industry. We designed and developed this website from scratch including full content creation to provide the best solutions for our client and make a statement about the quality of their brand.

Approach

We never compromise on the design. We used various tools to ensure the site was interactive and engaging. Our page layouts are neat and informative, with excellent search functionality and categorisation that helps the user easily navigate the website. Our goal was to build a website that represents PETROLCOM as a brand to their clients and partners, provides an enjoyable and intuitive digital experience to the visitors, and supplies all the needed technical information through strong copy and attractive visuals.

Result

Naturally, all of our websites are fully responsive across all operating systems and are designed to completely adapt to the platform in a way that makes sense to the user. We are very proud to say that once the project was completed, it was not only our client who was thrilled but we also received amazing feedback from their many industry partners who all had to approve the final product. The fact that ~20 Oil & Gas companies worldwide absolutely loved how their products and brands were represented on the website reflected tremendously on our client and solidified their position as the leading regional supplier in the oil & gas industry.
Visit petrolcomuae.com to see the full website!
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Search Engine Optimization

Since we built the website and created the entire content, we made sure from the start that the site is SEO compliant and strategically incorporated this objective into the copywriting process. We listened to our client’s requirements and did a lot of industry research to select the right keywords, supported by strong meta tags, page titles and descriptions. PETROLCOM website has steadily been coming on top in all relevant search, and as a result, it is flowing with traffic. And not just any traffic – they now directly speak to their target audience.

Search Engine Marketing

The beautiful thing about a good SEO strategy is that it only keeps getting better with time. We continue to monitor and adjust our SEO approach by conducting regular data analytics, which also provides our client with valuable data about their target. From day one we approached our client’s website design and SEO as a way to help them meet their business objectives, which we discussed in detail. We are happy to report that those objectives have already been exceeded.
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