When working on Tatweer’s brand, we kept in mind that this company is all about functionality. They are focused on cutting-edge technologies, smart solutions and a relentless drive to simplify complicated systems. Therefore their every brand element had to not only look good (and appealingly futuristic) but also serve a purpose and communicate a clear, straightforward message.
We used this approach from the moment we designed their logo to every single corporate collateral, and so we assigned multiple purposes to the corporate design system and colours which transformed them from simple design elements into practical tools. From using the shapes found in the logo as banners used in their presentations or frames for their corporate imagery (including even the smallest details like their QR code), to using their brand colours to signify each of their main services, no design is here “just because.”